Magazine How to Develop Strong Business Acumen Every business needs leaders at all levels who are able to hold the different strings together and make decisions for the benefit of the whole organisation. These people are often referred as having strong business acumen.
Developing a Strategic Narrative A concise guide provided by theStorytellers that structures the key points which should be considered for companies wishing to develop a storytelling strategic narrative: How do you develop a strategic narrative?
Identify the key leaders that need to own the narrative and involve them from the start — ideally through individual interviews. Then at draft stage bring them together as a plenary group to interrogate the narrative and agree on the key themes and ideas.
The strength of the narrative is often determined by the quality of the conversation used to create it. It is useful therefore to start with these questions see section two.
Storytelling is an art, but like all art forms it has an underlying structure. If this framework is too complicated try starting with the simple questions where are we now? A good strategic narrative needs to be clear and simple in order to focus the business on the key messages and the core strategic argument.
The challenge is often not what you put into the narrative, but what you leave out. Set yourself a limit for the number and length of messages within the narrative; it will make for a sharper story. However, leaders and managers are more likely to adopt it if they are able to bring the narrative to life in a way that they feel is authentic to them and will resonate with their teams.
Using the narrative framework, share the story with leaders and managers and then facilitate a conversation that enables them to personalise the messages.
Encourage them to use their own illustrative stories see below — By keeping the narrative alive Employees are more likely to focus their energy on the narrative if they believe it has longevity and is not just another short term initiative.
Reinforce key messages from the narrative via ongoing internal communications. Encourage leaders to reference the narrative in their interactions with employees, connecting business decisions and initiatives back to the story.
After twelve to eighteen months, update the narrative, highlighting the parts that remain the same, and the parts that have now moved on. What should a strategic narrative include? The purpose helps employees to reaffirm why they should be part of this organisation. The envisioned future should inspire them with what they can achieve together, and the benefits that this behaviour will create for the business, its shareholders, customers, employees and communities.
John Kotter in his book Leading Change identifies the need to establish a sense of urgency for the change required, by authentically setting out the current reality of where the business is and the challenges it faces. This link should make logical sense.
In fact human beings are hard-wired to think in narrative structures. Therefore the logic of the strategy or lack thereof can often be exposed when structured as a narrative.
To really engage in the narrative the employees need to see a clear role they can play; a role that they can relate to their everyday working lives. In a good strategic narrative, the employees should be positioned as the heroes of the story.
It should have a start, middle and end, and ideally some dramatic tension, or challenge that drives the interest. A strategic narrative should play on these characteristics. Include an elevator speech as part of your narrative: It is therefore important that the strategic narrative engages the hearts as well as the minds of employees.
In constructing the narrative try and reflect the emotional journey that the business is on as well as the strategy.This cross-training lets strong employees develop their training abilities, while the mentees receive some good modeling and a chance to strengthen their skills. Allow strong employees to take responsibility for their own career opportunities through special assignments or off-site activities.
Employee motivation is one of the major factor for improving productivity of the business. Above article is really informational and going to be useful for business managers to motivate their employees. April 16 Red Carpet Awards Gala in San Francisco: Meet Heather Rogers at Info Security PG's Global Excellence Awards San Francisco’s #1 Female Comedy Magician, Heather Rogers is a Corporate Magician, Mentalist, and Mistress of Mischief who has performed at venues ranging from Barack Obama’s Inaugural Ball in D.C.
to Caesars Palace in Las . The development of self-efficacy beliefs continue throughout life as people learn, experience and develop into more complex human beings.
There are four major sources that contribute to the development of self-efficacy beliefs. A concise guide provided by theStorytellers that structures the key points which should be considered for companies wishing to develop a storytelling strategic narrative: what not to forget and why..
1: How do you develop a strategic narrative? Think quality over quantity when it comes to communicating with employees, and consider these communication strategies for successful implementation.